Affärsverken Energi

Physically manifesting an invisible necessity.

Affärsverken is a big part of Karlskrona – supplying electricity, heating, waste disposal, fiber connection and more. They are the backbone making Karlskrona work every hour, everyday.

They came to Milou with a brief to create a repositioned electricity proposition for their local market. Wishing to deliver a stronger understanding for and relationship to Affärsverken’s delivery.

We created a concept that turned electricity into something almost physical – something that we then followed on its journey to ordinary customers just when they were using the energy. This way building a strong connection between local and environmentally friendly production and consumption.

WHAT WE DID

Strategy
Concept
Copywriting
Script

DATE

Spring 2021