El, grön el, från väldigt nära dig

El, grön el, från väldigt nära dig

Affärsverken Energi

Affärsverken - elkampanj - header

Physically manifesting an invisible necessity.

Affärsverken is a big part of Karlskrona – supplying electricity, heating, waste disposal, fiber connection and more. They are the backbone making Karlskrona work every hour, everyday.

They came to Milou with a brief to create a repositioned electricity proposition for their local market. Wishing to deliver a stronger understanding for and relationship to Affärsverken’s delivery.

We created a concept that turned electricity into something almost physical – something that we then followed on its journey to ordinary customers just when they were using the energy. This way building a strong connection between local and environmentally friendly production and consumption.

WHAT WE DID

Strategy
Concept
Copywriting
Script

DATE

Spring 2021

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Org.No: 556645-1463    Ph: +46 455 616171    hello@milou.se    career@milou.se