Case ― Miljödata Web

As part of a complete remake, we had only just finished with the new and updated brand and communications platform for one of Sweden’s more significant players in the people- and workplace-related software solutions industry, Miljödata, when we got the opportunity to dig in to the company’s most important channel – miljodata.se. The ambition was high, evolution almost bordering revolution

Together with the client, we began by defining how the online manifestation of their new brand position “Smart systems for a healthy working environment” (“Smarta system för en sund arbetsmiljö”) would be. How would it affect the information structure, the disposition of content, the functionality needed and more. As well as of course the language and design profile of Miljödata’s online presence.  We soon came to an understanding that it was not more information that was needed, it was rather the opposite – trying to communicate what we wanted in a more condensed and different way.

One of the more significant changes that brought upon work on creating a new brand and communications platform in the first place, was that Miljödata proactively wanted to broaden their target audience. Historically almost entirely focusing on the public sector with governmental institutions and municipalities around Sweden, they now looked at extending their reach into private businesses as well – which would require updates to services, processes as well as communication.

We chose a very discrete design profile for the web site, instead making the colors of the products stand out and act as visual magnets. This way leading the user to what is at the core of the whole initiative – making people understand the benefits of Miljödata’s products and what difference they make. The user is presented with a “product-content-pyramid” where almost singular word benefits lead to short pitches which in turn lead to meatier descriptions of the effects, ending it all with more functional sections. Some users happy to get only halfway through the information, some wanting it all, we created the structure of the content (and the content itself) in such a way that regardless if you came to the website with a clear purpose or just stumbled upon it, you would get what you needed.

From a content management perspective, we looked at the requirements Miljödata had – open source, easy to administrate, secure, scalable, and easy to integrate with – and almost immediately identified Umbraco as the most suitable platform. Originally developed by the Dane Niels Hartvig in 2000, it is today one of the most praised and implemented open source content management systems. With an ever-growing base of installments, the community around Umbraco is a valuable asset for vendors and clients to utilize. And with experience from previous project deliveries, we knew that the people at Miljödata would appreciate the benefits of the platform.

Miljodata.se is now a functional extension of the revised brand Miljödata, delivering an effective and efficient experience that focuses on the effect of the company’s products and services. Explaining what makes Miljödata and their people different compared to other players in the industry and taking a more than 30-year-old legacy into the future.