Rebranding for a global market

Rebranding for a global market

Wapro

Holding-Back_1

The need for flood prevention measures is growing – with Swedish company Wapro and their solutions for backflow and flow control being at the forefront of innovation. They came to Milou with a simple yet important brief – to help reshape their brand for a global market push.

Aiming at both feelings and logic, we defined Wapro’s position as the industry player to stand in the way of troubled times – speaking to the market as a voice of trust. As well as creating a timeless and distinct Nordic look and feel to their logotype and profile..


The need for flood prevention measures is growing – with Swedish company Wapro and their solutions for backflow and flow control being at the forefront of innovation. They came to Milou with a simple yet important brief – to help reshape their brand for a global market push.

Aiming at both feelings and logic, we defined Wapro’s position as the industry player to stand in the way of troubled times – speaking to the market as a voice of trust. As well as creating a timeless and distinct Nordic look and feel to their logotype and profile.

WHAT WE DID

Brand positioning
Logotype
Graphic profile
Toanlity and Imagery
Graphic design
Copywriting

DATE

Spring 2017

Wapro - grafisk profil cover
Wapro - grafisk profil

The world’s most recognized flow regulation solutions and services with no situation too big, too challenging - creating peace of mind for both individuals and communities.

Holding back the flood.

The world’s most recognized flow regulation solutions and services with no situation too big, too challenging - creating peace of mind for both individuals and communities.

Holding back the flood.

reference_wapro

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