Rebranding for a global market

Rebranding for a global market

The need for flood prevention measures is growing – with Swedish company Wapro and their solutions for backflow and flow control being at the forefront of innovation. They came to Milou with a simple yet important brief – to help reshape their brand for a global market push.

Aiming at both feelings and logic, we defined Wapro’s position as the industry player to stand in the way of troubled times – speaking to the market as a voice of trust. As well as creating a timeless and distinct Nordic look and feel to their logotype and profile..

The need for flood prevention measures is growing – with Swedish company Wapro and their solutions for backflow and flow control being at the forefront of innovation. They came to Milou with a simple yet important brief – to help reshape their brand for a global market push.

Aiming at both feelings and logic, we defined Wapro’s position as the industry player to stand in the way of troubled times – speaking to the market as a voice of trust. As well as creating a timeless and distinct Nordic look and feel to their logotype and profile.

The world’s most recognized flow regulation solutions and services with no situation too big, too challenging - creating peace of mind for both individuals and communities.

Holding back the flood.

The world’s most recognized flow regulation solutions and services with no situation too big, too challenging - creating peace of mind for both individuals and communities.

Holding back the flood.